15 Great Documentaries About Marketing Content
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Marketing Content Examples For B2B Businesses
The best marketing content resonates with the consumer on an emotional level. It offers fresh concepts and ideas to help people tackle problems.
If it's a compelling video presentation or an in-depth white paper, the most effective marketing content provides value for its audience and reaches its branding goals. These eight examples of brand-name content that is effective are a great way for you to learn.
Blog Posts
Blog posts are a very popular type of content for marketing that businesses utilize to share their insights or thoughts on their website. They can be informative or cover any subject. They can include audio, video, polls, or images to increase the quality of the content. This improves on-page SEO (search engine optimization).
Creating high-quality blog posts starts with conducting market research in order to find and confirm some key pieces of information about your audience. Once you've identified your target audience and their preferences you can begin creating ideas and writing.
Blog posts can be classified into several categories, including how-tos listicles and infographics. These types of blog posts ensure that your website is filled with variety and offers the kind of content marketer that your customers expect.
A blog post on how-to is a good example. It can teach your audience new techniques and assist them in solving an issue. This makes it an important piece of content for marketing that keeps your audience engaged. A collected collection is a particular type of listicle blog post that provides numerous real-world examples to prove an idea. This kind of post can be used to market a brand and increase credibility.
Case Studies
Case studies may not be as sexy as a blog post that is viral however they are one of the most effective marketing content pieces you can create. They are great for showcasing your skills and establishing trust with potential customers. A good case study helps your audience to solve a particular problem by demonstrating how the product or service helped a prior customer resolve the same issue.
You can use a variety of content formats to make your case studies more engaging with infographics and videos. Be cautious not to make your case studies into adverts because this could damage the credibility of your company. Focus on creating an educational resource that can help and inspire your readers.
You can also use case studies to showcase testimonials from customers and user-generated content (UGC). This builds trust and makes your website more credible. UGC is especially efficient when it's supported by data.
White Papers
Unlike blogs and feature articles white papers are generally longer-form and provide greater depth of information and research. B2B brands utilize them to show their thought leadership or provide an unique perspective to help readers make purchasing decisions, understand more about an industry, or resolve issues for their business.
Due to their high quality of deep content, they are a great way to build trust with readers who are not experts and positioning businesses as an authoritative source of knowledge. They also aid in guiding potential customers through the sales funnel.
White papers can come in a variety of formats however the most effective ones are created to specific audience. This means that everything from the tone of voice to the distribution strategy should be tailored to your ideal reader.
White papers typically share research findings, but they can easily get lost in theories without offering readers practical examples. Backgrounders and problem-solution papers should contain some sort of success stories to keep readers engaged. White papers are also increasingly using interactive designs. They allow readers to filter tables and charts to focus on the information they are looking for which makes it easier for them to comprehend the information at a high level and navigate through the sales funnel.
Videos
Videos are an excellent way to connect with your audience. They're also a great tool for marketing in a lively and interactive manner. They're perfect for capturing your audience's attention and presenting complex concepts quickly.
Tutorials, instructional videos, and demonstrations are a few of the most well-known video types. These videos are meant to educate your customers about your products and enhance their loyalty.
These videos can be used to showcase the expertise of your industry and can also be used as a blog post, or in an effective sales pitch. These videos can be a great tool to engage with your customers. Especially if they are relevant and are connected to current events or movements.
If you're releasing an animated explainer video or hosting a live Q&A session testimonials are a simple way to build brand trust and entice new customers to buy your product. Customers can request to make a video of their experience using your product or host an AMA session on Reddit. You can create screen-shares and how to videos that are titled in accordance with specific issues. For example, if you have an e-commerce solution that assists small to medium-sized businesses run their online store, you can title your video "How to Create a Shopify Store". This will help you rank it in search engines.
Testimonials
Testimonials can be used as a social proof tool to help people trust an organization. They can be utilized in text or video format, and are a great way to boost sales and boost the image of a business online.
Testimonial marketing content is effective because it is focused on the particular needs of each customer and how the company's product or service addressed those problems. It also provides credibility to the business because it highlights other people have had the benefit of the product.
If you choose to use testimonials, make sure to include a name, title and the company in order to boost their credibility. Make the testimonials as personalized as you can by adding a face. This will also help to create a connection between the client and the brand.
While some companies prefer to have separate testimonials pages and include them on other pages on the website. For instance the case where a testimonial refers to a particular product you can show it on the relevant product or check-out page. This method will ensure that a testimonials page being visited less frequently than other pages, and it will still give the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages boost the level of engagement of visitors. This type of content can aid you in achieving your goal of converting website visitors into leads. Interactive pages are more engaging than static pages with the standard sign-up form and marketing content.
This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the customer interested. The page features an easy sign-up form that offers several options, which speeds up the process of conversion even more.
Another example of a dynamic landing page is this one by TransferWise, a money-transfer service. The first page uses real-world examples and social evidence to convince potential clients that the service will be worth it. The second screen allows users to fill out a simple form to get more information about the service's capabilities.
For B2B marketers who sell high-end products landing pages are an opportunity to build an inventory of leads. You can offer a free ebook, webinar, a free trial or other content that will entice your customers to sign up in exchange for their contact information.
Headache Trackers
In the stage of consideration at the time the customer has identified the issue and is seeking solutions, content should educate users about headache triggers and treatments. Infographics that offer information on the causes of headaches, or white papers that provide exclusive research on headache cures are a few examples. White papers require readers to share their email address to gain access which helps to build credibility and trust with prospective customers. Minen states that headache trackers, which let users monitor their levels of stress and food intake, could be useful for the consideration stage. However, users must be cautious about drawing conclusions based on the tracking data, she adds. It might not reflect the true nature of headache triggers.
The best marketing content resonates with the consumer on an emotional level. It offers fresh concepts and ideas to help people tackle problems.
If it's a compelling video presentation or an in-depth white paper, the most effective marketing content provides value for its audience and reaches its branding goals. These eight examples of brand-name content that is effective are a great way for you to learn.
Blog PostsBlog posts are a very popular type of content for marketing that businesses utilize to share their insights or thoughts on their website. They can be informative or cover any subject. They can include audio, video, polls, or images to increase the quality of the content. This improves on-page SEO (search engine optimization).
Creating high-quality blog posts starts with conducting market research in order to find and confirm some key pieces of information about your audience. Once you've identified your target audience and their preferences you can begin creating ideas and writing.
Blog posts can be classified into several categories, including how-tos listicles and infographics. These types of blog posts ensure that your website is filled with variety and offers the kind of content marketer that your customers expect.
A blog post on how-to is a good example. It can teach your audience new techniques and assist them in solving an issue. This makes it an important piece of content for marketing that keeps your audience engaged. A collected collection is a particular type of listicle blog post that provides numerous real-world examples to prove an idea. This kind of post can be used to market a brand and increase credibility.
Case Studies
Case studies may not be as sexy as a blog post that is viral however they are one of the most effective marketing content pieces you can create. They are great for showcasing your skills and establishing trust with potential customers. A good case study helps your audience to solve a particular problem by demonstrating how the product or service helped a prior customer resolve the same issue.
You can use a variety of content formats to make your case studies more engaging with infographics and videos. Be cautious not to make your case studies into adverts because this could damage the credibility of your company. Focus on creating an educational resource that can help and inspire your readers.
You can also use case studies to showcase testimonials from customers and user-generated content (UGC). This builds trust and makes your website more credible. UGC is especially efficient when it's supported by data.
White Papers
Unlike blogs and feature articles white papers are generally longer-form and provide greater depth of information and research. B2B brands utilize them to show their thought leadership or provide an unique perspective to help readers make purchasing decisions, understand more about an industry, or resolve issues for their business.
Due to their high quality of deep content, they are a great way to build trust with readers who are not experts and positioning businesses as an authoritative source of knowledge. They also aid in guiding potential customers through the sales funnel.
White papers can come in a variety of formats however the most effective ones are created to specific audience. This means that everything from the tone of voice to the distribution strategy should be tailored to your ideal reader.
White papers typically share research findings, but they can easily get lost in theories without offering readers practical examples. Backgrounders and problem-solution papers should contain some sort of success stories to keep readers engaged. White papers are also increasingly using interactive designs. They allow readers to filter tables and charts to focus on the information they are looking for which makes it easier for them to comprehend the information at a high level and navigate through the sales funnel.
Videos
Videos are an excellent way to connect with your audience. They're also a great tool for marketing in a lively and interactive manner. They're perfect for capturing your audience's attention and presenting complex concepts quickly.
Tutorials, instructional videos, and demonstrations are a few of the most well-known video types. These videos are meant to educate your customers about your products and enhance their loyalty.
These videos can be used to showcase the expertise of your industry and can also be used as a blog post, or in an effective sales pitch. These videos can be a great tool to engage with your customers. Especially if they are relevant and are connected to current events or movements.
If you're releasing an animated explainer video or hosting a live Q&A session testimonials are a simple way to build brand trust and entice new customers to buy your product. Customers can request to make a video of their experience using your product or host an AMA session on Reddit. You can create screen-shares and how to videos that are titled in accordance with specific issues. For example, if you have an e-commerce solution that assists small to medium-sized businesses run their online store, you can title your video "How to Create a Shopify Store". This will help you rank it in search engines.
Testimonials
Testimonials can be used as a social proof tool to help people trust an organization. They can be utilized in text or video format, and are a great way to boost sales and boost the image of a business online.
Testimonial marketing content is effective because it is focused on the particular needs of each customer and how the company's product or service addressed those problems. It also provides credibility to the business because it highlights other people have had the benefit of the product.
If you choose to use testimonials, make sure to include a name, title and the company in order to boost their credibility. Make the testimonials as personalized as you can by adding a face. This will also help to create a connection between the client and the brand.
While some companies prefer to have separate testimonials pages and include them on other pages on the website. For instance the case where a testimonial refers to a particular product you can show it on the relevant product or check-out page. This method will ensure that a testimonials page being visited less frequently than other pages, and it will still give the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages boost the level of engagement of visitors. This type of content can aid you in achieving your goal of converting website visitors into leads. Interactive pages are more engaging than static pages with the standard sign-up form and marketing content.
This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the customer interested. The page features an easy sign-up form that offers several options, which speeds up the process of conversion even more.
Another example of a dynamic landing page is this one by TransferWise, a money-transfer service. The first page uses real-world examples and social evidence to convince potential clients that the service will be worth it. The second screen allows users to fill out a simple form to get more information about the service's capabilities.
For B2B marketers who sell high-end products landing pages are an opportunity to build an inventory of leads. You can offer a free ebook, webinar, a free trial or other content that will entice your customers to sign up in exchange for their contact information.
Headache Trackers
In the stage of consideration at the time the customer has identified the issue and is seeking solutions, content should educate users about headache triggers and treatments. Infographics that offer information on the causes of headaches, or white papers that provide exclusive research on headache cures are a few examples. White papers require readers to share their email address to gain access which helps to build credibility and trust with prospective customers. Minen states that headache trackers, which let users monitor their levels of stress and food intake, could be useful for the consideration stage. However, users must be cautious about drawing conclusions based on the tracking data, she adds. It might not reflect the true nature of headache triggers.
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